Monday, May 16, 2011

TED - Eli Pariser: Beware online "filter bubbles"



"Eli Pariser gave a talk at TED which posits that tailoring algorithms are creating 'filter bubbles' around each user, restricting the information that reaches you to be — unsurprisingly — only what you want to see." -- http://goo.gl/9qiMR

http://www.ted.com As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Read our community Q&A with Eli (featuring 10 ways to turn off the filter bubble): http://on.ted.com/PariserQA