Monday, May 09, 2011

To reduce prejudice, try subtlety

To reduce prejudice, try subtlety

(Medical Xpress) -- A team led by University of Arizona researcher Jeff Stone sought to expand what is known about effective prejudice reduction strategies, finding that a key when confronted by a prejudiced individual is to ask self-affirming questions.

..."When a target feels discriminated against, the last thing they want to do is to make the prejudiced person feel good about themselves," said Stone, an associate professor of social psychology in the UA psychology department.

But asking self-affirming and reflective questions is not a matter of making the targeted individual appear more friendly, but about getting into the subconscious mind of the prejudiced individual – providing perspective before the tension arises.